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Yes. “Britain” is a geographical term and, as such, businesses could choose to continue to refer to themselves as “British” if they wished. However, “Scotland” and “Scottish” already have strong international brand recognition associated with quality goods and services and innovation. This has resulted in Scotland’s brand being regarded highly in measurement tools such as the Anholt-GfK Roper Nation Brands Index (NBI). Independence also provides us with opportunities to grow Scotland as a brand.

Source: Scotland's Future, Scottish Government, November 2013.